Selling a Home During a Snowpocalypse

“When it snows, you have two choices: shovel or make snow angels.” – unknown

With the amazing snowfall recently that seemed never-ending, I realized that I had never looked so forward to a forecast of rain in a long time!  It reminded me of those bitterly cold winters in Thunder Bay, and one of the reasons that I am so happy to live on the West Coast.  This past week, our team was busy canceling and trying to rebook showings for our listings to avoid some nasty road conditions and incredible snowfall.  The weather in Nanaimo was colder than the reception that Melissa McCarthy will receive if she ever meets Sean Spicer, the White House press secretary, in person after her skit on SNL last weekend!

Back in Dec 2008, we saw snow and record low temperatures that felt like -18 C with the windchill factor taken into account, so many of our clients were relieved to simply shovel (and then shovel again) the snow without getting frostbite.  We were able to reschedule the showings and kept in contact with realtors who were trying to make arrangements to take clients out, and I must admit that I thought back to the FSBO home owners and wondered how the weather challenges impacted them.  They might not know to keep up with the snow removal, clean any debris, ensure all walkways are salted, arrange daytime viewings (since buyers prefer to see what they are buying) or understand that homes with features such as ponds and gardens would likely be overlooked by buyers – especially if they were covered in snow.  It made me recall a funny story of how the founder of a FSBO company ended up hiring a Realtor to sell his own condo.  I hope that you enjoy this story and enjoy a warm cup of hot chocolate as we all watch the snow dissipate this weekend.

Colby Sambrotto, founder of the website ForSaleByOwner.com (an online site for people wanting to sell their property without a realtor) may be poster child for actually HIRING a professional Realtor when selling a home or property.  Mr. Sambrotto wanted to sell his 2 bedroom luxurious condo in Chelsea a few years ago, and contacted a Realtor for information about market evaluation and pricing.  The Realtor actually told Mr. Sambrotto that the real estate trends he was seeing indicated that the home was worth MORE than what Mr. Sambrotto had thought.  In fact, Mr. Sambrotto initially argued against increasing the asking price of his condo (since he was the “guru” of FSBO sales), but learned quickly that a keen knowledge of market conditions and experience with what products buyers were looking for is something that a professional Realtor can provide to ANY seller.  Can you guess what happened?  Mr. Sambrotto listed his condo with a Realtor for the standard commission the Realtor charged.  Not only did the condo sell, but it ended up selling for MORE money!  The total sale price of Mr. Sambrotto’s condo was $2.15 million.  Interestingly enough, on his FSBO website there was no mention of how a Realtor can actually be of benefit to all sellers.  Funny how quickly Mr. Sambrotto forgets.

The #1 selling tool in real estate is the Multiple Listing Service (MLS).  Over 90% of all homes for sale are on the MLS in many areas.  That’s because the MLS works —and as a for sale by owner, you don’t have access to the MLS.  The Vancouver Island Real Estate Board MLS has very strict rules and only licensed Realtors can list a home on the MLS.  That’s not all, when a home is listed on the MLS all of the home’s information is sent out to thousands of other real estate listing sites that are automatically connected to the MLS system. If there’s only one bit of advice that even an owner of a FSBO website can prove, put your home on the MLS.  You’re missing out on 4 out of 5 buyers if you don’t.
If you are thinking about selling your property, please contact McCullough Marketing today at 250-751-1223 or brian@mmshomes.com and get a FREE, no–obligation home evaluation.  Find out the accurate value of your home and how McCullough Marketing can literally save you thousands of dollars when it comes time to sell.
Best Regards,
Brian & Myles McCullough
www.mmshomes.com

250-751-1223

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