Social Media & Real Estate – Love It or Hate It?

“Social media is changing the way we communicate and the way we are perceived, both positively and negatively. Every time you post a photo, or update your status, you are contributing to your own digital footprint and personal brand.”  – Amy Jo Martin

How many times do you receive a prompt while viewing Facebook that your “friend” wants you to help them find online jewels for some online game or share a post to support a GoFundMe page so that someone’s pet can get surgery? I have come to realize that helping my Facebook friends answer quirky questionnaires about the meaning of my name, or looking at photos of what someone had for dinner last night just isn’t my cup of tea. Social media is a double-edged sword. It can serve as a vast resource in real estate – for immediate access to new listings, concise and condensed information about real estate trends, and yet it can also create an online “persona” for real estate professionals.

It would seem that Twitter, Facebook, Instagram and other social media is here to stay, and will continue to evolve. Who would have thought only a few short years ago that the IPhone or Galaxy would replace your pager, cell phone, measuring tape, laptop and iPod as well as allow you access to literally millions of apps? Social media has become part of our culture, and yet when it comes to real estate, despite what online bloggers would have you believe, almost EVERY  home purchase our MMS Homes Team represent is based upon a client actually viewing a house. It is much like the dress shoes you see on Amazon that you think is going to fit you perfectly, only to order it and realize that either your feet have suddenly shrunk or that they are simply the wrong size or not as comfortable as you imagined.

Our team uses the services of a professional photographer for most of our listing photos so that we can showcase a property as well as the special features it offers. As well, we offer narrated virtual tours that are able to be translated into several different languages, and drone tours so that buyers can gain a perspective of the property and its proximity to amenities such as the ocean, etc. For the past 2 years, our MMS Homes Team has also provided professional drone tour videos for selected listings to show acreage, proximity to the ocean, or highlight an upcoming development.  However, when a home buyer walks into a home, there is an ambiance about it that the camera can never capture. It is best described as this feeling being immediate and an emotional reaction. Have you ever walked into a home and felt that “this was the one” even though it might not have fit all of your criteria or been a different style that you were originally wanting? This is where social media’s limits are met.

When the time comes to negotiate a home sale or purchase, it is often the abilities of your real estate professional (not social media or website “hits”) that can literally save you thousands of dollars. With a respected Realtor representing your interests, often times, other Realtors will have a good working relationship with them and want to do business since they know that the other side will be qualified and serious about the transaction. There are a few “bad apples” in our industry that do not represent the majority of professional real estate professionals, but with social media, we often hear about them.

So, if you are thinking about buying or selling real estate this year, give our MMS Homes Team a call, as we have the experience and expertise you need. You deserve to have your largest investment looked after by someone who is dedicated to providing the very highest level of client satisfaction. Give us a call today at 250-751-1223 and our team would be happy to meet you for a coffee and discuss the real estate market with you, as well as the unique services our team can provide to you.

Wishing you and your family a great start to 2017. Now, back to Facebook to view a new YouTube video of someone flying off a treadmill sent by one of my Facebook friends (those videos NEVER get tiring)!

Best Regards,
Brian & Myles McCullough
tel: 250-751-1223

SELLING? If you are interested in selling your home or property, please feel free to contact me to get a FREE market evaluation of your home and learn the current value of it in today’s market. This is completely at NO COST to you and you are under NO OBLIGATION to list your home. However, like any investment, it is wise to know the value of your home so that you can make informed decisions when making any changes to your investment plan or portfolio. 

BUYING? If you are interested in buying or investing in real estate, view some of my featured listings on my website at Feel free to call me anytime at 250-751-1223. I look forward to hearing from you. McCullough Marketing is here to assist you with ALL of your real estate dreams. I have found that it is often the small things that make the biggest impact for home sellers, and I am happy to share with you my booklet titled “90 Tips For Getting Your Home Ready for Sale” which I can email you. Feel free to contact me or email me at McCullough Marketing is dedicated to assisting our clients and providing professional advice and guidance throughout each step in the real estate process. 

Don’t forget to “LIKE” us on Facebook. Here is an easy link to our McCullough Marketing Facebook page: If you would like a FREE, No Obligation Current Market Evaluation of your home or property, please contact me at 250-751-1223. View all of our listings and projects at    

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